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Payvment to shut down social commerce platform, direct customers to Ecwid...
Social commerce platform Payvment today announced it will be ending service on Feb. 28, after nearly three and a half years of powering Facebook storefronts through which users could buy items from...
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Facebook tests new version of Offers to increase conversions, give users...
Facebook is testing a new version of its Offers product, which gives users the option to shop immediately or get a reminder before the promotion ends. The interface also lets users decide if and when...
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Case study: FBX ads result in more sales when combined with Facebook Ads API
E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the...
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Facebook recommends deals in new ‘My Offers’ section
As part of a recent test that gives users a dedicated section of the site to collect offers they’ve claimed, Facebook is now recommending other offers that users might be interested in. Last week we...
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Facebook continues Offers test with ‘remind me’ button now on mobile
Facebook is continuing its test with a few global retailers to make Offers more effective in generating online sales. Part of this includes a new “remind me” button on offers that appear in the mobile...
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Marqeta provides technology behind the Facebook Card, announces $14M in funding
Commerce and payments platform Marqeta today announced that it is the company providing the technology behind the Facebook Card, a gift card that can hold balances for a number of retailers or...
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Facebook brings new Offers format to Android
Facebook today announced that its new version of Offers with larger images and calls to action are now available on Android. In February, the social network began testing the new layout on desktop with...
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Q&A with Facebook Director of Small Business Dan Levy (Part I)
Facebook advertising isn’t just for the Starbucks and Coca-Colas of the world. In the past few years, small businesses have taken to Facebook not only to connect with loyal fans, but to advertise to...
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STUDY: Facebook dominates social login ecosystem — for now
Many apps and websites have found success using Facebook as a login platform. A recent study and infographic by Gigya, a Facebook Preferred Marketing Developer in apps, examines just how prevalent...
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Facebook rolling out ‘Autofill with Facebook’ to relieve friction in e-commerce
Earlier this year, news broke that Facebook was testing a mobile payments platform that would allow users to log in for e-commerce transactions using the social network. If you had purchased an...
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